The Effect of Customer Brand Identification on Brand Equity in Hotel Services
Volume 12, Issue 40 , January 2018, , Pages 1-20

https://doi.org/10.22054/tms.2018.18527.1511

Abstract
  The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size ...  Read More