Bahram Ranjbarian; Mohammad Ghaffari; Amin Taslimi Baboli
Abstract
Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceived ...
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Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceived risks on the desire to revisit the tourism destination with the mediating role the mental image of the tourism destination image. The statistical population of the study consisted of those foreign tourists who traveled to Isfahan city in November 2015. A sample of 300 people was selected from this population by simple random sampling. To collect data, a questionnaire containing 38 questions was designed. Then, descriptive and inferential statistics were used to examine the research data and test the hypotheses. According to the findings, tourist perceived risk was classified into four groups of political, economic, hygiene and socio-cultural risks. Also, the mental image of the tourist destination can be divided into three dimensions: affective, cognitive, and conative. Furthermore, the research findings showed that perceived political, health, economic and socio-cultural risks have a significant effect on the desire to revisit the destination of tourism with the mediating role of the affective, cognitive, and conative image of the tourist destination
Amir Tayyebi; Kamran Zekavat
Abstract
Recognizing and interpreting the urban spaces as a tourist destination is the main objective of this study, so it can provide a way to modify or repair this mental image by identifying the environmental features involved. This research is one of the first research in this area (urban tourism) that places ...
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Recognizing and interpreting the urban spaces as a tourist destination is the main objective of this study, so it can provide a way to modify or repair this mental image by identifying the environmental features involved. This research is one of the first research in this area (urban tourism) that places urban space as the subject and destination of domestic tourists. This is interpretive research and has used Grounded Theory. Participants of the study included 30 domestic tourists visiting Isfahan urban spaces. Data were collected using a semi-structured interview method. Then they were analyzed based on the structural analysis of the Grounded Theory and according to open, axial and selective coding. The central issue is the mental image of domestic tourists from the urban spaces of Isfahan which is presented in two dimensions of cognitive and emotional with regard to the causative, contextual, and interventionist conditions, strategies, and consequences, the final model was presented.
abolfazl taj zadeh namin; garigur ghazarian
Volume 5, Issue 13 , November 2010, , Pages 139-168
Abstract
Tourism Destination Image (TDI) has an essential role and impact on the tourist' decision making process, destination selection and the tourists behavior. The present article is an attempt to give a holistic view on the image, it’s process, and the important factors affecting the image formation ...
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Tourism Destination Image (TDI) has an essential role and impact on the tourist' decision making process, destination selection and the tourists behavior. The present article is an attempt to give a holistic view on the image, it’s process, and the important factors affecting the image formation (either before or after visiting a destination). The results indicate that the image formation is affected by the tourist’s perception and personality, as well as the destination profile. It is hoped that this article will be useful as a guide for destination marketing and planning.
