hamid amadeh; jasem abdollahi
Abstract
Eram Botanical Garden is located in the city of Shiraz in Fars province. Due to having tourist attractions and 450 different plant species, is one of the major monuments and attractions in Iran. The purpose of this study was to estimate the recreational value of Eram Botanical Garden using the contingent ...
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Eram Botanical Garden is located in the city of Shiraz in Fars province. Due to having tourist attractions and 450 different plant species, is one of the major monuments and attractions in Iran. The purpose of this study was to estimate the recreational value of Eram Botanical Garden using the contingent valuation method. To obtain the sample number, 300 questionnaires were completed by random sampling to pre-test. Based on the results of pre-test questionnaires and at 9% error level, the sample size was estimated to be 170. Finally, the designed questionnaire was completed by 170 individuals randomly. The results show that about 85% of people accept the proposed amount and based on the estimated model, the average willingness to pay was estimated 18,385 rials per visit. The total annual recreational value of the garden was estimated 14929906950 rials, the average annual recreational value per household was 816,294 rials and Eram Botanical Garden recreational value per hectare was estimated 1194392556 rials. The findings of this study could be a useful guide for policymakers, the country’s cultural heritage planners, and Shiraz municipality in order to determine the appropriate price of the ticket and to finance the costs of providing services and maintaining and restoration of this place.
mohammadreza farzin; mohammad sharifi tehrani
Volume 7, Issue 18 , August 2012, , Pages 49-72
Abstract
This study pertains to the investigation of dual pricing strategy for museums entrance fees, centering on the impact of two variables of “visitors’ attitude towards museums” and “traveled distance from the tourists’ origin to destination” on visitors’ maximum ...
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This study pertains to the investigation of dual pricing strategy for museums entrance fees, centering on the impact of two variables of “visitors’ attitude towards museums” and “traveled distance from the tourists’ origin to destination” on visitors’ maximum Willingness to Pay (WTP). Applying contingent valuation method, this research aims to estimate a fair and optimal admission fee to offer to each segment of domestic and foreign visitors to the National Museum of Iran. Results manifest that domestic visitors’ WTP is negatively influenced by distance, while no significant relationship is found between these variables for foreign visitors. On the other hand, the attitude variable is significantly associated with both groups’ WTP with positive sign. According to the main findings, the mean WTP is RLS 9450 and US$ 6.31 for domestic and foreign visitors respectively, implying that the current entry fee of RLS 10000 is substantially less than what most foreign respondents stated as their maximum willingness to pay. This prompts considering a reasonable increase in the current entry fee and the practice of adopting dual pricing, whereby foreign visitors are asked to pay higher prices than domestic ones.