The Impact of Stiamuli Associated with the Brand on Brand Loyalty in Social Media

Fatemeh Yavarigohar; Marzieh Koraghli

Volume 14, Issue 46 , December 2019, , Pages 47-77

https://doi.org/10.22054/tms.2019.10427

Abstract
  In recent years, there has been a widespread discussion about the activities of brands in social media. Social media with their applications and increasing popularity, help companies to enhance customer engagement. The purpose of this research is to examine the impact of stimuli associated with the brand ...  Read More

The Role of Social Media, Transparency and Social Responsibility in Promoting Business Performance of Travel and Tourism Services Companies

Mahdi Dehghani Soltani; Ardeshir Shiri; Tahereh Nesari; Mostafa Raoufi

Volume 13, Issue 43 , September 2018, , Pages 141-169

https://doi.org/10.22054/tms.2018.9450

Abstract
  Nowadays, social media has revolutionized business. Not only in the virtual world these media have attracted many customers and have given new impetus to industries and products, but also they are a place for corporate relationships and marketing activities. On the other hand, corporate social responsibility ...  Read More