Mir Mohamad Asadi; Mehdi Basoli; Mahnaz alsadat Rasekhi
Abstract
Health tourism is a form of tourism. The convenient access to the tourism infrastructures have a great effect on absorbing the health tourists and increasing their settlement in the destination. The current study aims to analyse the health tourism Infrastructure in the city of Yazd. The sample includes: ...
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Health tourism is a form of tourism. The convenient access to the tourism infrastructures have a great effect on absorbing the health tourists and increasing their settlement in the destination. The current study aims to analyse the health tourism Infrastructure in the city of Yazd. The sample includes: cultural Heritage and Tourism Organization experts, managers of travel agencies and respective doctors. by studying the literature review and experts’ opinions 45 variables in the form of 11 factors were identified. Following, the proposed conceptual model was developed through semi-structured interviews. Then, Cognitive Mapping modeling and Ucient and Cognizer software were used. Finally, the infrastructure including: security, Marketing and Advertising notifications, rules and regulations, Training and travel agencies were considered as the most important factors. The final output was the conceptual model for evaluate and improve the infrastructure of health tourism.
Mohammad Reza Farzin; Fatemeh Shekari; fatemeh Azizi
Abstract
Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities ...
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Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities for gaining competitive advantage in destination management and the performance of two destinations of Yazd and Shiraz. The results showed that, from experts view, in both destinations, about half of the criteria with low importance and poor performance were in the lowest priorities for allocating resources. Based on the average points of importance in Yazd, the dimensions of "crisis management", "marketing", "climate change", "tourism and hospitality education", "sustainable development" and "product development and innovation" and in the city of Shiraz dimensions of "climate change", "marketing", "crisis management", "sustainable development", "product development and innovation", and "tourism and hospitality education" were identified from the most important to the least important aspects of destination competitiveness, respectively.
Mir Mohammad Asadi; Adel Azar; Seyed Ali Naghavi
Abstract
The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population ...
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The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population of this study consists of two parts. In the first part, in order to identify the factors affecting the services quality of traditional hotels based on the logic of factor analysis models, a sample of 270 domestic tourists who visited Yazd province selected traditional hotels were selected using available sampling. In the second part, in order to measure the importance and performance of the services quality of traditional hotels, 200 domestic tourists who stayed in traditional hotels of Yazd during Nowrouz 1395 were selected by available sampling method to fill the questionnaire. The results of factor analysis showed that 7 factors of hotel physical facilities, sports and recreational facilities, traditional food and beverage, employees’ behaviors, hygiene, traditional spaces inside hotel and rooms, accountability systems, and service delivery are considered as factors affecting services quality. In addition, the results of the importance-performance analysis showed that there is a significant gap between importance and tourists’ perception in 4 factors of sports and recreational facilities, traditional food and beverage, employees’ behaviors, and accountability systems.
Saeid Safari; Maliheh Mohammad Mirzaei Bafghi
Volume 9, Issue 26 , July 2014, , Pages 131-147
Abstract
The changing nature of the tourism industry, with its move awayfrom mass tourism towards greater market segmentation, use of newtechnologies, differentiation of the product and adoption of newmanagement styles, demands a change in the substance of tourisminstitutes policies. This article reviews the ...
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The changing nature of the tourism industry, with its move awayfrom mass tourism towards greater market segmentation, use of newtechnologies, differentiation of the product and adoption of newmanagement styles, demands a change in the substance of tourisminstitutes policies. This article reviews the development of tourismpolicy from pure promotion to product development to the currentgoal of maintaining competitiveness. It argues for a more balancedgrowth between facilities and tourists' interest and discusses variousplans that may serve as attraction for tourists in Yazd city as casestudy. In this study researcher surveys 2 groups of people involved intourism industry in order to find out their attitudes or opinionsfacilities and possible procedures to improve the quality and quantityof services. Researcher concentrates on the opportunities available andthe needs which can be meet by entrepreneurs. The research uses "TheOpportunity Algorithm" which offers by Anthony Ul wick as a basefor comparing and evaluating the Opportunities. According to thisalgorithm, each opportunity evaluates by the formula: [Importance +(Importance – Satisfaction)]. In final conclusion, most importantneeds and best Opportunities for the tourism industry in Yazd hasintroduced and some propositions has offered. For instance, as one ofthe most important results, it is ascertained that it was neglected toconsider the importance of the entertainment facilities and theexistence of diversity in them.
