Shahram Khalil Nezhad; Mohammad Reza Daneshvar Deylami
Abstract
The growth and development of the use of electronic services in the tourism industry have become particularly important. The main purpose of this research is to study and examine the impact of perceived e-service quality on the willingness to use e-service systems. The philosophy of the research is positivism, ...
Read More
The growth and development of the use of electronic services in the tourism industry have become particularly important. The main purpose of this research is to study and examine the impact of perceived e-service quality on the willingness to use e-service systems. The philosophy of the research is positivism, the approach is deductive, and the strategy is surveying. Therefore, after reviewing the literature and designing the conceptual model, a questionnaire containing 21 questions was presented to the statistical sample. The statistical population of this study is all customers who use electronic services of websites active in tourism in Tehran. Out of 500 distributed questionnaires, 381 correct questionnaires were used for data analysis. The structural equation modeling method based on AMOS software was used to analyze the research data and test the hypotheses. The results indicate a positive effect of perceived e-services on willingness to use e-service systems, brand mental image, e-satisfaction, and perceived risk. In fact, paying attention to the quality of e-services, satisfaction, the brand image of the organization and perceived risk reinforces the tendency to use e-service systems.
Abstract
Despite the importance of perceived risk related to tourism and willingness to revisit, few studies have been done on the effect of perceived risk on the willingness to revisit through the mediating role of destination image. By investigating the effect of perceived risk on the destination image and ...
Read More
Despite the importance of perceived risk related to tourism and willingness to revisit, few studies have been done on the effect of perceived risk on the willingness to revisit through the mediating role of destination image. By investigating the effect of perceived risk on the destination image and its mediating role on the perceived risk as well as the willingness to revisit, this study has created new insights. The statistical population consisted of all domestic tourists who visited Arg-e Bam in spring and early summer of 2016. Due to the lack of access to detailed statistics of tourists who have visited Bam, 200 domestic visitors were selected using convenience sampling method. The study is an applied research and uses descriptive - data collection (questionnaire) method. In this study, the mediating role of both cognitive and emotional images on the relationship of three risks of the physical, financial and social and psychological and willingness to revisit were investigated. The obtained results indicated that the cognitive and emotional images play a mediating role on the relationship between physical and financial risk and willingness to revisit; however, there is no mediating role on the relationship between social - psychological risk and willingness to revisit.
Alireza Hadadian; Amirhossein Bagherieh-Mashhadi; Fatemeh Honarvar-Bavejdan
Volume 9, Issue 27 , October 2014, , Pages 23-46
Abstract
Today, online purchasing of airline ticket experience substantial growth in Iran in which understanding customer behavior about this technology is necessary for airlines to improve marketing and sales strategies that enable them to retain and attract customers. So, the present study aimed to gain more ...
Read More
Today, online purchasing of airline ticket experience substantial growth in Iran in which understanding customer behavior about this technology is necessary for airlines to improve marketing and sales strategies that enable them to retain and attract customers. So, the present study aimed to gain more insight into the most important factors affecting air travelers’ acceptance to use online reservation system of airline ticket. Hence, this paper is application and descriptive–correlation in terms of purpose and methodology. The statistical population includes departure passengers of Mashhad int’l airport in domestic flights of September and sample size calculated for 215 passengers. In addition the data gathered by questionnaire about conceptual model that including trust, price, perceived risk, usefulness and website quality; were analyzed using structural equation analysis and Lisrel8.8 Software. The findings indicate that the three factors namely website quality, usefulness and trust directly and perceived risk indirectly affect the willingness of online shopping. Moreover, significant effect of price on the willingness of air travelers to shop online has not been confirmed.
