نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت، دانشکده علوم اقتصادی و اداری، دانشگاه قم

2 دانشیار گروه رهبری و سرمایه انسانی، دانشکده مدیریت دولتی و علوم سازمانی، دانشکدگان مدیریت، دانشگاه تهران

3 دانشیار گروه مدیریت، دانشکده مدیریت و حسابداری، دانشگاه حضرت معصومه، قم

4 دانشیار گروه مدیریت، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران-قم.

چکیده

پژوهش حاضر با هدف شناسایی ابعاد کلیدی فرایند پیاده‌سازی هم‌آفرینی در هتل‌داری و با استفاده از روش کیفی فراترکیب و گروه کانونی انجام شده است. در بخش اول برای انجام روش فراترکیب، 1500 مقاله از پایگاه داده‌های معتبر امرالد، ساینس دایرکت، پروکوئست و ... در بازه زمانی 2004 تا 2022 دانلود و در نهایت 87 مقاله به تحلیل نهایی راه یافتند. در بخش دوم برای بومی‌سازی فعالیت‌های اجرایی لازم برای هم‌آفرینی در صنعت هتل‌داری با کارشناسان و خبرگان این حوزه گروه کانونی تشکیل شد. در نهایت فعالیت‌های پیاده‌سازی هم‌آفرینی در قالب مقوله های فعالیت‌های استراتژیک شامل تحلیل استراتژیک و تدوین استراتژی هم‌آفرینی، فعالیت‌های عملیاتی شامل عملیات پشتیبانی هم‌آفرینی و عملیات اصلی و فعالیت‌های ارزیابی و توسعه شامل کنترل و بهبود مستمر در یک چارچوب نشان داده شد که به صورت گام به گام و مرحله‌ای است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Analysis of the key Dimensions of the Implementation Process of Co-Creation in Hospitality

نویسندگان [English]

  • Fatemeh Mohammadi 1
  • Hamid reza Yazdani 2
  • Mona Jamipoor 3
  • morteza soltani 4

1 Assistant Professor, Management Dept., Faculty of Economic and Administrative Sciences, Qom University

2 Associate Professor, Leadership and Human Capital Dept., Faculty of Public Administration and Organizational Sciences, Tehran University

3 Associate Professor, Management Dept. Faculty of Management and Accounting, Hazrat Masoumeh University, Qom

4 Associate Professor, Management Dept., Faculty of Management and Accounting, Farabi collage, Tehran University, Qom

چکیده [English]

The aim of this identifying the key dimensions of the co-creation implementation process in the hotel industry and using the meta-synthesis qualitative method and focus group. In the first part, 1500 articles were downloaded from the databases of Emerald, Science Direct, ProQuest, Scopus, Web of Science, Sage, Springer, Wiley and Google Scholar in the period from 2004 to 2022, and finally 87 articles entered the final analysis. In the first part, after extracting the codes, In the second part, a focus group was formed to localize executive activities necessary for co-creation in the hotel industry with experts in this field. Finally, co-creation implementation activities in the form of categories of strategic activities including strategic analysis and co-creation strategy formulation, operational activities including co-creation support operations and main operations and evaluation and development activities, including control and continuous improvement, It was shown in a step-by-step framework.

کلیدواژه‌ها [English]

  • co-creation
  • strategic activities
  • main and support activities
  • evaluation and development activities
  • hoteling
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