Document Type : Research Paper
Authors
1 Associate Professor, of Tourism Management, Department at University of Mazandaran
2 Graduated from Mazandaran University
3 Tourism Department - Faculty of Humanities and Social Sciences - University of Mazandaran - Babolsar – Iran
Abstract
The primary aim of this study is to evaluate the criteria for establishing a cultural heritage village in the Firuzabad World Heritage Site. The research methodology employed is descriptive-analytical, utilizing documentary studies, field surveys, and researcher-designed questionnaires. The tourism community was chosen as the target population, with a sample size of 350 individuals. Quantitative data processing was conducted using structural equation modeling. Findings reveal satisfactory criteria for the heritage village in the Firuzabad World Heritage Site, yet challenges such as insufficient comprehensive and comparative studies, management issues, and planning are evident. Infrastructure and travel industry necessities play a crucial role as facilitators of the heritage village's functionality but differ from global standards and require investment based on field evidence. Local community support for heritage village-related activities is vital, and educating and raising awareness within this community about the benefits of the tourism industry can ensure practical backing for this project.
Keywords
- heritage village
- tangible and intangible heritage
- local community participation and support
- Firouzabad world heritage complex
Main Subjects
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