نوع مقاله : مقاله پژوهشی

نویسندگان

• پدرام فرهادی ¹
• محمد حسن زال ²
• نازنین تبریزی ³

¹ کارشناسی ‌ارشد مدیریت جهانگردی، دانشکده میراث‌فرهنگی، صنایع‌دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

² دانشیار گروه مدیریت جهانگردی، دانشکده میراث ‎فرهنگی، صنایع‎ دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

³ دانشیار گروه مدیریت جهانگردی، دانشکده میراث ‎فرهنگی، صنایع ‎دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

چکیده

صنعت گردشگری، ارتباط نزدیکی با فرهنگ و اقتصاد دارد که می‌تواند به بهره‌گیری از مزایای اقتصادی، اجتماعی و فرهنگی کمک کند؛ در این راستا، ایجاد دهکده میراث‌فرهنگی می‌تواند یک مکان جذاب برای نمایش فرهنگ و تاریخ یک جامعه باشد. هدف اصلی این پژوهش، ارزیابی معیارهای ایجاد دهکده میراث‌فرهنگی در محوطه جهانی فیروزآباد است. پژوهش حاضر از نوع توصیفی - تحلیلی و مبتنی بر مطالعات اسنادی و بررسی‌های میدانی مبتنی بر ابزار پرسشنامه است. جامعه فعالان حوزه گردشگری (اساتید، کارشناسان، راهنمایان گردشگری و فعالان بازاریابی گردشگری) استان فارس به‌عنوان جامعه ‌هدف و ۳۵۰ نفر به‌عنوان نمونه آماری با روش احتمالی (تصادفی ساده) انتخاب شدند. برای پردازش داده‌ها از رویکرد کمی مدل‌یابی معادلات ساختاری استفاده شد. نتایج نشان می‌دهند که معیارهای احداث ‌دهکده‌ میراث در مجموعه جهانی فیروزآباد در وضعیت مطلوبی قرار دارد، اما با مشکلاتی همچون کمبود مطالعات فراگیر و تطبیقی، مشکلات مدیریتی و برنامه‌ریزی مواجه است. زیرساخت‌ها و ملزومات صنعت گردشگری برای عملکرد بهتر دهکده میراث بسیار حیاتی هستند، اما با استانداردهای جهانی همخوانی ندارند و نیاز به سرمایه‌گذاری دارند. آموزش، افزایش آگاهی و حمایت جامعه محلی از فعالیت‌های مرتبط با دهکده میراث نسبت به منافعی که از صنعت گردشگری بهره‌مند می‌شوند، می‌تواند به تضمین حمایت عملی از این پروژه کمک کند.

کلیدواژه‌ها

• دهکده میراث
• میراث ملموس و ناملموس
• مشارکت و حمایت جامعه محلی
• مجموعه میراث جهانی فیروزآباد

موضوعات

• برنامه ریزی گردشگری میراثی

عنوان مقاله [English]

Evaluation and Explanation of the Criteria for Establishing Heritage Villages in World Heritage Sites (Case Study: Historical Complex of Firouzabad County)

نویسندگان [English]

• Pedram Faehadi ¹
• Mohammad Hasan Zaal ²
• Nazanin Tabrizi ³

¹ Master of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran

² Associate Professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran

³ Associate Professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran

چکیده [English]

The study utilized a descriptive-analytical approach, employing documentary studies and field investigations to evaluate the criteria for establishing a cultural heritage village in the global precinct of Firozabad. A researcher-developed questionnaire was administered to 350 individuals from the local community, focusing on three critical criteria: heritage capacities, travel industry infrastructure, and community participation. Data analysis was conducted using statistical software, including SPSS and Smart PLS, incorporating descriptive statistics and inferential tests aligned with the research objectives. Given the region's rich cultural and natural attractions, The findings suggest favorable conditions for establishing a heritage village in the Firozabad global complex. However, challenges such as the need for comprehensive studies, management issues, and budget allocation need to be addressed. Additionally, the travel industry infrastructure requires improvement to meet global standards, necessitating public and private investment. Government support and community involvement are crucial for the success of heritage village initiatives, and educating the local community about the benefits of tourism can foster practical support for such projects.                                     

کلیدواژه‌ها [English]

• heritage village
• tangible and intangible heritage
• local community participation and support
• Firouzabad world heritage complex

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