Volume 19 (2024)
Volume 18 (2024)
Volume 17 (2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2016)
Volume 8 (2015)
Volume 9 (2014)
Volume 7 (2013)
Volume 6 (2011)
Volume 5 (2010)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Keywords = ارزش ادراک شده
Number of Articles: 6
Factors influencing tourists' behavioral intentions in visit from water parks in the city of Mashhad
Volume 13, Issue 44 , January 2019, , Pages 71-108
Abstract
Theme parks represent a huge and fast-growing part of the world's hospitality and tourism industry, which has become an interesting and important research topic for marketers and activists in this industry. Creating and preserving memorable experiences along with meaningful mental image is an essential ... Read MoreThe Effect of Customer Brand Identification on Brand Equity in Hotel Services
Volume 12, Issue 40 , January 2018, , Pages 1-20
Abstract
The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size ... Read MoreIndividual Competencies of Human Resources and Loyalty Intentions of Guests in the Four Stars Hotels of Mazandaran Province
Volume 11, Issue 35 , December 2017, , Pages 63-84
Abstract
This study aimes to investigate the role of individual competencies of humanresources in the behavioral intentions of guests in 4-star hotels in Mazandaran.The population of this study consists of tourists who have stayed there threetimes during the year 1394. According to the study situation, sampling ... Read MoreThe Impact of Perceived Value of Pilgrim Destination on Foreign Muslim Tourist Satisfaction: The Role of Islamic Religiosity
Volume 12, Issue 38 , June 2017, , Pages 1-21
Abstract
This study considered the concept of perceived value from an Islamic perspective and examined the effect of perceived value of pilgrimage destination on foreign Muslim tourist satisfaction. This survey is a descriptive type research and 153 samples were selected using convenience sampling method. To ... Read MoreInvestigating the Effect of Brand Salience on Tourism Destination Brand Loyalty
Volume 10, Issue 32 , March 2016, , Pages 111-129
Abstract
This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have arrived ... Read MoreThe Role of Innovation and Reputation Variables on Customer Loyalty
Volume 8, Issue 22 , June 2013, , Pages 58-79