tourism management
Mohsen Farhadinejad; Atiye Saberi; Mohammad Ebrahim Baghernezhad Hamze kolaie
Abstract
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of ...
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Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it. The current research has a developmental approach and theme analysis was determined as the method of data analysis. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview. Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry. Also, with digital tools and the correct culture we can deal with greenwashing.IntroductionNowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.Materials and MethodsThe present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.Discussion and ResultsData analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.ConclusionsIt is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness, and enacting restrictive laws.
salman eivazinezhad; Mohsen Akbari
Abstract
The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis. After searching for specific keywords in two journals, Google Scholar and Web Science, 198 articles have been extracted. Eventually, ...
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The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis. After searching for specific keywords in two journals, Google Scholar and Web Science, 198 articles have been extracted. Eventually, 40 articles were coded and analyzed manually. The selected articles were divided into two categories, which included tourists' behaviour towards the environment and explaining the behaviour of indigenous people towards the environment. After extracting the sub-themes, the factors influencing tourists' behaviour towards three main themes can be suggested: indicators related to tourists - country of origin and destination country. Finally, by comparing the two categories of research, it can be suggested that consumers' perceptions of uncontrollable external factors such as the roles of governments and the understanding of chance/fate factors can explain the gaps in the present predicting the tourists' behaviour toward the environment. IntroductionToday, paying attention to the environment is a very important issue in developing and developed countries. One of the areas that can severely affect the environment is tourism, which has become an important part of the gross national income for most countries. Due to its cultural heritage and its natural and four-season landscapes, Iran has attracted many tourists every year. Considering the importance of the environment on the one hand and the improvement of the tourism industry, on the other hand, the development of tourist behaviours is very important. Give tourists behaviour.Materials and MethodsAccording to the research topic, the method used is meta-synthesis because the theoretical gap of the research was not clear. In the first stage, 198 articles were identified through the specified keywords, after which 40 papers were finally selected for the final analysis. The selected articles were divided into two categories, which included the behaviour of tourists and the indigenous behaviour of individuals towards the environment. The coding process was performed separately in each of these categories to identify new themes by comparing them. Caldwell is a model for measuring the validity and quality of research. In this type of evaluation, based on the basic and basic criteria, the subjects, the scope, the results, the studies, the methodology, and the validity of the articles were assessed. Cohen's kappa coefficient was used to properly execute the process and reliable the analysis and coding results. Several reviewed articles (15 out of 40) were randomly selected and provided to another experienced researcher for this purpose. In this study, Cohen's kappa coefficient for coding of two researchers was 0.78, which indicates high reliability.Discussion and ResultsAfter extracting the sub-themes, we finally suggested the factors affecting tourists' behaviour towards three main themes: indicators related to tourists, country of origin, and country of destination. The section on indicators related to tourists, motivations - attitude - personal experiences, environmental knowledge, materialism, pride, guilt, individual factors, significant experiences, tourist anxiety, nostalgia, age, gender, willingness to pay more, group size, Travel time is included. For the country of origin, institutional environment, level of development - development of the Internet, religion, media, air pollution, and for the country of origin, factors such as destination loyalty, destination brand, destination culture, environmental climate, religion, location were categorized. Also, for the natives, the main factors explaining the behaviour of tourists were identified, which are in the same three categories. In addition to these identified themes, theories were identified that have been considered in explaining indigenous behaviour towards the environment but have not been studied in the behaviour of tourists.ConclusionsConsidering the comparison of researches done in the two fields of tourism and public actors regarding the environment, it is suggested that to improve the activities of tourists in the field of environment. It is necessary to pay attention to three items: the position of their country, the position of the destination country, motivations and The tourist's own experiences. Also, by comparing the two categories of research conducted, it can be suggested that consumers' perceptions of uncontrollable external factors such as government maps and an understanding of factors of chance, habit, and social capital can be gaps in predicting tourist behaviour. It is suggested that researchers in their research consider these variables in explaining the behaviour of tourists.
Soghra Taghipour; samad Aali; Alireza Bafandeh Zendeh; Hakimeh Niki
Abstract
Objective This study aims to explore the value creation process in the tourism industry to model experience-based management approaches.Method In the first stage, using the meta-combined method, the researcher investigated the studies conducted on the subject from 1982 (based on the studies ...
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Objective This study aims to explore the value creation process in the tourism industry to model experience-based management approaches.Method In the first stage, using the meta-combined method, the researcher investigated the studies conducted on the subject from 1982 (based on the studies of Holberg and Hirschman) to 2020 and identified ten dimensions as dimensions of the tourist experience, which are: sensory, emotional, cognitive dimensions, etc. Then the experience-based management approaches have been studied, and the two approaches of step-by-step experimentation and co-creation experience have been modeled and validated based on the dimensions of experience. In the second stage, according to the information obtained from the literature study, a questionnaire was prepared and provided to several university professors and marketing and tourism researchers. After applying the necessary comments and corrections, it was distributed among 440 tourists who had traveled to Malaysia, UAE, Azerbaijan, and Turkey in the last five years. The model was then validated using AMOS24 and SPSS24 software.FindingsThe findings show that the five-dimensional step-by-step experience approach provides tourists with participation and leads to co-creation by influencing the five dimensions of sensory, emotional, cognitive, mental, and novelty experience approach. The experience-creation approach encompasses the behavioral, value, social, practical, and instructive dimensions of experience.ConclusionService providers in the tourism industry, using a step-by-step experience approach even before choosing a tourist destination by producing appropriate content to identify tourist attractions, draw attention to themselves, and provide the reasons for choosing a destination. Also, when a person is in an experiential environment, by providing a platform for participation in the next step, the experience of co-creation is caused. Thus, providing memorable experiences by focusing on the experiential values of customers causes loyalty to tourists and helps the growth of the Tourism Industry.Innovation Using a combined method to identify the dimensions of experience and modeling experience management approaches and introducing a tool to measure the approaches studied has been one innovation of this research.
Mohammadali Shahhoseini; Mohsen Nazari; Mohamad saleh Torkestani; Fatemeh Ghorbani
Abstract
Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A ...
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Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A qualitative research approach has been used for conducting this research. This research’s statistical population has consisted of all tourism experts in 2018. The sample consists of 21 of them selected using purposive judgmental and snowball sampling methods; sampling was continued until theoretical saturation. The research tool was semi-structured interviews whose trustworthiness was assessed using the review method when coding and approval of research colleagues. The coding of the data was done manually, and according to the main purpose of the research, a paradigm model was constructed using the Grounded Theory approach. According to the results, the phenomenon of corporate social responsibility in the field of tourism includes various dimensions of "intra-company," "environmental," "economical," "social," "cultural," and "legal." The results also showed that "gaining social acceptance," "forming new concepts and knowledgeable and responsible tourists," "compensating for the negative effects of tourism," and "economic profitability" are the causal conditions affecting the implementation of this responsibility. Besides, intervening conditions and contexts affecting corporate social responsibility implementation strategies in the field of tourism in Iran were identified, which lead to "sustainable tourism development," "corporate competitive advantage," and "business sustainability."
Mahmood Maarefi; Houshang Asadullah; Esmail Hassanpour Ghoroghchy
Abstract
Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. ...
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Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. The purpose of this study is to present a content marketing model based on artificial intelligence in the tourism industry of Fars province. This paper presents a content theory model based on data based theory. Genetic algorithm is used as one of the artificial intelligence algorithms for content selection, content format and content distribution channel. The results show that artificial intelligence has the ability to select the content that is more applicable and useful than the experts and human resources. Finally, this model was able to be efficient and effective in spreading content in Fars province tourism industry.
Amir Mohammad Colabi; Simin Karimirad
Abstract
Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative ...
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Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative research. The data was collected using descriptive-exploratory method and the study is completed in two phases which in the first phase 23 articles of 142 prototypes were precisely reviewed using meta-synthesis method and the data was coded based on content analysis. According to the studies and the results of the first phase, in the second phase we interviewed 10 experts and managers of tourism firms. The open coding, axial coding and selective coding method were applied for analyzing the collected data. Finally four influential components in strategic renewal including creativity and innovation, leadership, human resources and capabilities were identified.
Amir Mohammad Colabi; Simin Karimirad
Abstract
Today, the best method to be dynamic to confront the environmental changes, which lead to a deep gap between country’s needs and operation of corporations, is reconstructing the business models. Regarding the importance of reconstruction of business models, acquiring the advantage of competitiveness, ...
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Today, the best method to be dynamic to confront the environmental changes, which lead to a deep gap between country’s needs and operation of corporations, is reconstructing the business models. Regarding the importance of reconstruction of business models, acquiring the advantage of competitiveness, the goal of this investigation is identifying the reconstruction of business models mix. The investigation approach is qualitative and developmental in terms of purpose. The statistical sample includes 13 directors who have had the experience of entrepreneurship within the tourism industry. The tool to collect data is interview; to analyze such data, method of content analysis has been selected. What is presented as the result of the investigation is that four main factors of reconstruction corporation’s business models mix with concentration on processes, the major structure and based on profit models, within the framework of 4Cs are corporate culture, corporate social responsibility, creating shared values and capabilities.
Morteza Shafiee; Milad Fakhr
Abstract
An assessment of the performance of organizations is a process through which useful information can be provided on the success rate of services. In this research, the performance of Shiraz hotels in the tourism industry has been evaluated using mathematical models, their service quality has been measured, ...
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An assessment of the performance of organizations is a process through which useful information can be provided on the success rate of services. In this research, the performance of Shiraz hotels in the tourism industry has been evaluated using mathematical models, their service quality has been measured, and in the end, ways to improve the performance of Shiraz hotels in the tourism industry have been identified. The Stochastic frontier production function method has been used for analysis. Initially, two Cobb-Douglas and Translog production functions are investigated by examining structural parameters and the importance of accuracy in the correct selection of the function, two functional forms are estimated and, according to the likelihood ratio test, the best production function is selected. Data collection was carried out using panel data provided by the Cultural Heritage and Tourism Organization with criteria such as the length of stay of tourists in hotels and the number of rooms available, to the researcher. It should be noted that the hotels under study are those that operate under the supervision of the municipality's modernization and improvement center or use the financial facilities of the organization. In the end, the results indicate that the municipality of Shiraz can increase its efficiency by increasing the budget of the renovation and improvement organization and the number of hotel rooms. In addition, hoteliers can improve their performance in a more economical and optimal way by filling their technical gaps, such as budget and labor.
Mehdi Yadegari; Shahriyar Mohamadi; Peyman Yar Mohamadi Samani
Volume 10, Issue 30 , June 2015, , Pages 129-148
Haydeh Ara; Shole Shahverdi Ghahfarokhi; Pouriya Kharazi; Mohammad Kia Kianian
Volume 9, Issue 25 , April 2014, , Pages 142-158
Abstract
Dissolution landforms as geomorphosites with high tourism potentials can play a boosting role in tourism industry of a country. This paper aims to evaluate the geo-tourism potentials of three caves in Chaharmahal-Bakhtiari Province, namely Sarab, Seyed-Isa and Chehel-Peleh which were selected out of ...
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Dissolution landforms as geomorphosites with high tourism potentials can play a boosting role in tourism industry of a country. This paper aims to evaluate the geo-tourism potentials of three caves in Chaharmahal-Bakhtiari Province, namely Sarab, Seyed-Isa and Chehel-Peleh which were selected out of 60 landforms identified across the province. The paper made use of Prolong and Prolong Modified Models. With regard to research tools, this study mainly employed topographic and geological maps, field examination data and questionnaires. Findings revealed a difference in the tourism values resulted from the two models. Based on Prolong Model, Sarab Cave indicated the highest tourism value of 15.75, with Chehel-Peleh and Seyed-Isa in the second and third place respectively. However, according to Prolong Modified Model, Sarab and Seyed-Isa were the t
ehsan salimmi sudarjani; davood mahmudi nia; ali zarei namin; farshid poor shahabi
Abstract
Given the importance of tourism industries and the revenues that can be imported to developing countries, in this current study, we have investigated the effect of tourism revenue on economic growth of D8 Islamic countries. For this purpose, we use panel data method with fixed and random effects estimator, ...
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Given the importance of tourism industries and the revenues that can be imported to developing countries, in this current study, we have investigated the effect of tourism revenue on economic growth of D8 Islamic countries. For this purpose, we use panel data method with fixed and random effects estimator, during 1995-2006. The results show that the revenues from tourism have the positive and significant effect on economic growth of these countries. Also the effect of other variables, such as labor force, share of export to GDP, human capital and gross fixed capital formation on economic growth are positive and statistically significant. Hence we suggested that D8 countries increase investment in tourism industries and provide facilities to attract tourism.
mehdi kazemi; ali akbar nik nafas; mahdieh ahmad amui
Volume 3, Issue 9 , August 2005, , Pages 91-116
Abstract
Tourism industry is one of the human activities that has benefited greatly from Information Technology. This paper presents a conceptual model for accommodation in tourism industry. This model shows how recommendation system improves tourism services. This system is a subsystem of Decision Support Systems ...
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Tourism industry is one of the human activities that has benefited greatly from Information Technology. This paper presents a conceptual model for accommodation in tourism industry. This model shows how recommendation system improves tourism services. This system is a subsystem of Decision Support Systems and includes various elements such as management model base, data model base and user interface. This system receives the tourists' conditions and preferences from user interface and proposes a range of choices to them. So tourists can select the best choice among the proposed choices in respect to his or her preferences and reserve an accommodation.
mehdi karubi
Volume 1, Issue 2 , December 2003, , Pages 21-47
Abstract
Several Factors Has Effected In Tourism Industry Development. One of Them Is Culture Which Has Been Viewed From Attitued, Customs And Institutions In Tourism Societies Which Worked in Economics , Politics And etc. The Way of thinking And Behavior Depends on Culture And Can Be Used In Some Sources Among ...
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Several Factors Has Effected In Tourism Industry Development. One of Them Is Culture Which Has Been Viewed From Attitued, Customs And Institutions In Tourism Societies Which Worked in Economics , Politics And etc. The Way of thinking And Behavior Depends on Culture And Can Be Used In Some Sources Among Tourists And This ls The Collura! Relativism. In The Time Being In Tourism Industry , Global Culture Is Important Which Effected And The Public Has Been Encouraged Bu One Of The Culture . Know The Aspects of Culture In Global ls Divided In to Collectivism And Individualism. Collectivism Culture Belongs To The Third World And Individualism Culture Is Used To Developed Countries On The Other