yavar babaei; maryam fani
Abstract
Today, green human resource management has become an essential strategy for moving businesses toward environmentally friendly behaviors. Accordingly, this study aims to investigate the impact of green human resource management on environmental citizenship behavior and environmentally friendly behaviors ...
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Today, green human resource management has become an essential strategy for moving businesses toward environmentally friendly behaviors. Accordingly, this study aims to investigate the impact of green human resource management on environmental citizenship behavior and environmentally friendly behaviors in the hotel industry. In terms of purpose, this is applied research, and in terms of methodology, it is a descriptive survey. Its statistical population was the managers and employees of 4 and 5-star hotels in Yazd and Kerman. The sampling method is cluster sampling, in which six hotels in Yazd and Kerman and 203 employees and managers of these hotels were selected as a sample. The data collection method was a questionnaire, and data analysis was performed using structural equations. Findings showed that green human resource management has a positive and significant effect on employee environmental involvement, environmental citizenship behavior, and environmentally friendly behaviors. Also, environmental involvement and environmental citizenship behavior of employees have a significant impact on the environmentally friendly behaviors of employees. Because employee behaviors lead to the improved environmental performance of the entire organization; therefore, the success of an organization's environmental management depends on the employees' environmentally friendly behaviors. Hotels can influence the environmental behaviors of employees through green human resource management mechanisms and thus facilitate the involvement of employees in environmental activities in the hotel and their environmental citizenship behavior. This study provides suggestions and practical solutions to promote Green Hotel policies and improve employees' environmentally-friendly behaviors.IntroductionTo succeed in society and facilitate their profitability, organizations today must focus on social and environmental factors and economic factors (Daily et al., 2007). Sustainability has quickly become one of the top priorities for corporate executives worldwide, as awareness of the concept of greenness creates new ways of doing business in corporate strategies. The emergence of the hotel industry is a process of developing new ways of doing things that have reduced environmental damage and the waste of resources. This green movement has improved the ecological performance of many hotels, reduced their operating costs, and enhanced their corporate image (Kim et al., 2019). One of the main stakeholders in environmental issues is businesses, and it makes sense that they should also be part of the environmental solution. There is ample evidence that a large portion of the workforce is concerned about the environment. Employees are more committed and satisfied with organizations that play an influential role in securing green (Ahmad, 2015). So the central issue in this research is what effect does green human resource management have on environmental involvement, environmental citizenship behavior and environmentally-friendly behaviors of hotel staff?Materials and MethodsThis research is applied in nature and descriptive survey in terms of the data collection method. The statistical population is the managers and employees of 4 and 5-star hotels in Yazd and Kerman. Using the cluster sampling method, 203 people from 6 hotels participated in this study. In terms of time domain, it was done in 2019. The tool used to collect data includes the Green Human Resource Management Questionnaire (Kim et al., 2019), Environmental Involvement (Pham et al., 2019), Environmental Citizenship Behavior (Paille & Raineri, 2016), and Environmentally-Friendly Behavior (Kim et al., 2019). Finally, structural equation modeling has been used to analyze the data and the relationship between the research variables.Discussion and ResultsThis study showed that green human resource management with a path coefficient of 0.451 and 0.782 and significances of 4.47 and 39.238, respectively, has a positive effect on environmental citizenship behavior and environmental involvement of employees. In addition, employee environmental involvement with a path coefficient of 0.367 and a significance of 3.699, significantly affects organizational citizenship behavior. Also, the variables of green human resource management, environmental involvement, and organizational citizenship behavior with path coefficients of 0.618, 0.544, and 0.578, respectively, and values of 6.129, 8.372, and 18.688, respectively, have a positive and significant effect on the environmentally-friendly behavior of employees.ConclusionsToday, green human resource management has become an essential strategy for moving businesses toward environmentally friendly behaviors. Accordingly, this study aims to investigate the impact of green human resource management on environmental citizenship behavior and environmentally friendly behaviors in the hotel industry. In terms of purpose, this is applied research, and in terms of methodology, it is a descriptive survey. Its statistical population was the managers and employees of 4 and 5-star hotels in Yazd and Kerman. The sampling method is cluster sampling, in which six hotels in Yazd and Kerman and 203 employees and managers of these hotels were selected as a sample. The data collection method was a questionnaire, and data analysis was performed using structural equations. Findings showed that green human resource management has a positive and significant effect on employee environmental involvement, environmental citizenship behavior, and environmentally friendly behaviors. Also, environmental involvement and environmental citizenship behavior of employees have a significant impact on the environmentally friendly behaviors of employees. Because employee behaviors lead to the improved environmental performance of the entire organization; therefore, the success of an organization's environmental management depends on the employees' environmentally friendly behaviors. Hotels can influence the environmental behaviors of employees through green human resource management mechanisms and thus facilitate the involvement of employees in environmental activities in the hotel and their environmental citizenship behavior. This study provides suggestions and practical solutions to promote Green Hotel policies and improve employees' environmentally-friendly behaviors.IntroductionTo succeed in society and facilitate their profitability, organizations today must focus on social and environmental factors and economic factors (Daily et al., 2007). Sustainability has quickly become one of the top priorities for corporate executives worldwide, as awareness of the concept of greenness creates new ways of doing business in corporate strategies. The emergence of the hotel industry is a process of developing new ways of doing things that have reduced environmental damage and the waste of resources. This green movement has improved the ecological performance of many hotels, reduced their operating costs, and enhanced their corporate image (Kim et al., 2019). One of the main stakeholders in environmental issues is businesses, and it makes sense that they should also be part of the environmental solution. There is ample evidence that a large portion of the workforce is concerned about the environment. Employees are more committed and satisfied with organizations that play an influential role in securing green (Ahmad, 2015). So the central issue in this research is what effect does green human resource management have on environmental involvement, environmental citizenship behavior and environmentally-friendly behaviors of hotel staff?Materials and Methods This research is applied in nature and descriptive survey in terms of the data collection method. The statistical population is the managers and employees of 4 and 5-star hotels in Yazd and Kerman. Using the cluster sampling method, 203 people from 6 hotels participated in this study. In terms of time domain, it was done in 2019. The tool used to collect data includes the Green Human Resource Management Questionnaire (Kim et al., 2019), Environmental Involvement (Pham et al., 2019), Environmental Citizenship Behavior (Paille & Raineri, 2016), and Environmentally-Friendly Behavior (Kim et al., 2019). Finally, structural equation modeling has been used to analyze the data and the relationship between the research variables.Discussion and ResultsThis study showed that green human resource management with a path coefficient of 0.451 and 0.782 and significances of 4.47 and 39.238, respectively, has a positive effect on environmental citizenship behavior and environmental involvement of employees. In addition, employee environmental involvement with a path coefficient of 0.367 and a significance of 3.699, significantly affects organizational citizenship behavior. Also, the variables of green human resource management, environmental involvement, and organizational citizenship behavior with path coefficients of 0.618, 0.544, and 0.578, respectively, and values of 6.129, 8.372, and 18.688, respectively, have a positive and significant effect on the environmentally-friendly behavior of employees. ConclusionsThis study linked the concept of green human resource management to the behaviors of the hotel staff. This research is a practical approach for tourism destination managers and actors providing hospitality areas and departments. Using green human resource management practices can help hotel managers drive their employees into pro-environmental behaviors. To achieve this, hotel managers can use ways in which employees are more involved in deciding and presenting creative ways. As issues of environmental protection and sustainable management have become one of the essential responsibilities of hotels, it is recommended that hotels first manage green human resources before making any environmental efforts. Doing green human resource management helps hotels’ employees reinforce that the hotel is committed to protecting the environment. This strengthens staff commitment to the hotel and improves staff’s environmentally-friendly behaviors. As a result, hotels need to prioritize green human resource management.
Kobra Bakhshizade; Omid Soleymanzadeh; Mohsen Fakour Yousefabad
Abstract
This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research ...
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This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research data is collected by using a crawler from the TripAdviser site. The statistical population of this study is all of 4 star hotel in Tehran city. The sampling method in this research is random sampling. To analyze the research data, the first text mining technique is used by RapidMiner software; then theme analysis is used. Thematic network of the research includes six themes as follows: physical environmental experience in the hotel, experience related to the staff in the hotel, social communication experience in the hotel, food experience in the hotel, location experience in the hotel and emotional experience in the hotel.
