Mir Mohamad Asadi; Seyed Habibolah Mirghafoori; Jamileh Ghasemloi Soltanabad
Abstract
The tourism industry is one of the most important phenomena in the current century, which, in the near future, could be the first and most important industry in the world. Influencing economy, this industry is an important factor to promote social and cultural purposes. Considering Iran’s main ...
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The tourism industry is one of the most important phenomena in the current century, which, in the near future, could be the first and most important industry in the world. Influencing economy, this industry is an important factor to promote social and cultural purposes. Considering Iran’s main economic problem, namely the reduction of oil revenues and reliance on the resistive economy, a comparison can be made among Iran, Turkey, and Malaysia. The present study in terms of purpose is applied-descriptive research and from the prospect of type is surveys, and the statistical population was expert_ university professors, tourism organization members, and agency managers; the method used for analyzing data was FCM (Fuzzy Cognitive Mapping). Based on the final model, the most influencing and influenced factors were as follows: Formulating a National tourism development plan in Iran, increasing capital and investment security in the tourism industry, improving international relations, recovering tourism infrastructures, developing domestic tourism, turning the structure of tourism organization into a ministry.
hamid zargham borujeni; masume towhid lu
Abstract
Mashhad stands out as one of the major pilgrimage destinations of Iran, for accommodating the Holy Shrine of Imam Reza, – the 8th Imam of Shiites – which attracts floods of pilgrims and religious tourists every year during the vacations (holidays and memorials). However, mismanagement of ...
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Mashhad stands out as one of the major pilgrimage destinations of Iran, for accommodating the Holy Shrine of Imam Reza, – the 8th Imam of Shiites – which attracts floods of pilgrims and religious tourists every year during the vacations (holidays and memorials). However, mismanagement of tourism facilities and services causes much damage to the industry of the city. As the proper management of tourism destinations and the organization of tourists’ affairs, are two of the most important challenges for governments, defining a suitable pattern for the effective management of this pilgrimage destination seems to be an unavoidable necessity. To achieve this objective, destination management process was studied initially in this research, success factors were identified, and finally the pattern for effective management of destinations was outlined. By comparing the current models of destination management, the Kerach & Richi’s (2003) was found the most suitable for this study. A questionnaire was developed to ask experts their views on the ideal and the current situations of the model’s factors in Mashhad. Obtained results demonstrated a gap between the ideal and the current situation in all the investigated parameters. At the end, based on the data analysis findings, some remedies for improvement of the current situation were offered.
