Nahid Pourang; Ali Pourang; Seyed Morteza Ghayour Baghbani
Abstract
Abstract The main purpose of the present study was to classify destination-based factors affecting attracting tourists and their length of stay in Mashhad and provide interpretive structural modeling and clustering of these factors to assist tourism industry executives in this metropolis for optimal ...
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Abstract The main purpose of the present study was to classify destination-based factors affecting attracting tourists and their length of stay in Mashhad and provide interpretive structural modeling and clustering of these factors to assist tourism industry executives in this metropolis for optimal planning. A qualitative approach has been used to achieve this goal. Experts' opinions on the factors that could influence attracting tourists and their length of stay in Mashhad were collected through semi-structured interviews and questionnaire distribution. MICMAC analysis is used to classify the elements and validate the interpretive structural model factors in the study to reach their results and conclusions. The results show that "legal and governmental," and "managerial" aspects as driver factors have a great influence on "welfare," "infrastructural," "economical," "socio-cultural," and "marketing" ones as related factors.
Farzaneh Abouhashem Abadi
Abstract
The main purpose of this study is to identify and determine the components andsuggested content for medical tourism facilitators to attract prospective medicaltourists. To achieve this goal, a two-phase strategy was used. First, top facilitatorwebsites of medical tourism have been identified from googling ...
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The main purpose of this study is to identify and determine the components andsuggested content for medical tourism facilitators to attract prospective medicaltourists. To achieve this goal, a two-phase strategy was used. First, top facilitatorwebsites of medical tourism have been identified from googling seven keywords.Then, a Suggested content have been developed using extracted information andservices. All of the selected websites have been studied based on the qualitativeconcept analysis. As a result, different kinds of information and services wereoffered to medical tourists were identified and classified in three levels regardingtheir importance. Therefore a suggested content were presented to introduce andclassify the mentioned services and information. And after, the websites were rankedusing qualitative content analysis approach and their frequency and repetition wereconfirmed. The results show that in these facilitator websites, the concept of medicaloptions introduction has the most importance. Website facilities introduction,medical tourism introduction, the website introduction and the reviews of customers,were ranked next in importance.