Volume 19 (2024)
Volume 18 (2024)
Volume 17 (2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2016)
Volume 8 (2015)
Volume 9 (2014)
Volume 7 (2013)
Volume 6 (2011)
Volume 5 (2010)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Keywords = وفاداری برند
Number of Articles: 2
The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran(
Volume 13, Issue 41 , June 2018, , Pages 57-82
Abstract
In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies. Each marketing activity affects brand equity, and knowing how marketing activities contribute to or hurt brand equity, allows ... Read MoreInvestigating the Effect of Brand Salience on Tourism Destination Brand Loyalty
Volume 10, Issue 32 , March 2016, , Pages 111-129