Abstract
The purpose of this paper is to test the structural relationship of perceived value and tourist satisfaction with environmentally responsible behavior through the mediating role of tourist activity involvement in Alandan Lake located at Chahardangeh rural district in Sari, Iran.Regarding the goal, the ...
Read More
The purpose of this paper is to test the structural relationship of perceived value and tourist satisfaction with environmentally responsible behavior through the mediating role of tourist activity involvement in Alandan Lake located at Chahardangeh rural district in Sari, Iran.Regarding the goal, the current research is practical, and regarding the method of data collection, it is considered descriptive - correlation. The statistical population for the study consists of tourists who visited Alandan Lake. Participants were 200 Alandan tourists (113 male and 87 female) selected using convenience sampling method. All of the participants completed scales of perceived value, tourist satisfaction, environmentally responsible behavior and tourist activity involvement. Data were analyzed by the path analysis using LISREL software.The results showed that perceived value had a structural effect on environmentally responsible behavior. Perceived value by mediating tourist activity involvement had an indirect effect on environmentally responsible behavior. Moreover, tourist satisfaction had a direct effect on environmentally responsible behavior and also tourist satisfaction by mediating tourist activity involvement had an indirect effect on environmentally responsible behavior.Perceived value and tourist satisfaction can directly and by mediating tourist activity involvement influence environmentally responsible behavior.
Azim Zarei; Fatemeh Ghorbani; Mino Pedramnia
Abstract
The perception of visitors' behavioral intentions is of great importancefor destination managers and marketers. The present study is about tostudy the effective factors on visitors behavioral intentions in touristdestinations,which examines the effect of destinationattributes ,perceived quality of destination ...
Read More
The perception of visitors' behavioral intentions is of great importancefor destination managers and marketers. The present study is about tostudy the effective factors on visitors behavioral intentions in touristdestinations,which examines the effect of destinationattributes ,perceived quality of destination offerings, perceived valueand satisfaction on behavioral intentions. The sample of the currentstudy considersall the visitors of Torghabe tourist destination inMashhad city in the summer of 2011 and chooses 494 visitorsrandomly. The research questionnaire was developed by theresearcher after confirming the validity and reliability of data and thenfollowed by their distribution; finally data collection was donethrough structural equation modeling and analyzed in LIZRELsoftware.the results shows destination attributes have direct positiveeffect on perceived quality of destination offerings; and on the otherhand, perceived value and satisfaction are under direct effect ofperceived value. Furthermore, the positive direct effect of perceivedvalue and satisfaction on behavioral intentions was confirmed. Theresults also indicated that visitors perceived value of destinationofferings has an indirect effect on behavioral intentions throughmediating variables of satisfaction and perceived value.
