Volume 19 (2024)
Volume 18 (2024)
Volume 17 (2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2016)
Volume 8 (2015)
Volume 9 (2014)
Volume 7 (2013)
Volume 6 (2011)
Volume 5 (2010)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Keywords = تصویر برند
Number of Articles: 2
Investigating the Effect of Brand Salience on Tourism Destination Brand Loyalty
Volume 10, Issue 32 , March 2016, , Pages 111-129
Abstract
This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have arrived ... Read MoreThe Brand of Service Quality and Word of Mouth Marketing in Tourism: The Opportunity of Army Barracks
Volume 10, Issue 31 , September 2015, , Pages 41-69