Allameh Tabataba’i University Tourism Management Studies 2322-3294 14 48 2019 12 22 Model impact branding on the city reputation and its role on the city performance Model impact branding on the city reputation and its role on the city performance 211 240 10815 10.22054/tms.2020.22705.1645 FA Sayyed Mohammad Tabatabaei Nasab yazd University Fahime Mahavarpoor unversity yazd Faezeh Asadian Ardakani PhD Student of Tourism Management, Allameh Tabatabaee University Journal Article 2017 06 20 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city. This study tried to present a model to explain the impact of branding on city reputation and its role in city performance. In terms of the purposes, this is applied research that had been done using the survey method. The required information was collected through a questionnaire from a sample of 277 Isfahan travelers using the available sampling method. Structural equation modeling with Smart PLS2 software was used for data analysis. The results revealed that city reputation has a positive and significant relationship on city performance and brand image impacts the city’s reputation through brand equity. Also, brand identity has a significant positive relationship on brand image. Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city. This study tried to present a model to explain the impact of branding on city reputation and its role in city performance. In terms of the purposes, this is applied research that had been done using the survey method. The required information was collected through a questionnaire from a sample of 277 Isfahan travelers using the available sampling method. Structural equation modeling with Smart PLS2 software was used for data analysis. The results revealed that city reputation has a positive and significant relationship on city performance and brand image impacts the city’s reputation through brand equity. Also, brand identity has a significant positive relationship on brand image. https://tms.atu.ac.ir/article_10815_a21a0bd82b0af498930ad9d9f538eced.pdf