Prioritization of the Influential Factors on European Tourists’ Evaluation of the World Heritage Site of Naghsh-e-Jahan in Isfahan
Akbar
Pourfaraj
عضو هیات علمی دانشگاه علامه طباطبایی
author
Mohammad reza
Salehipour
کارشناس ارشد مدیریت جهانگردی دانشگاه علامه طباطبائی
author
text
article
2013
per
Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites. Using convenience sampling, a number of 207 questionnaires were distributed among European tourists visiting Naghsh-e-Jahanin Isfahan during Farvard in – ordibehesht of 1391. Results of SEM analysis recognized all the four factors of “service experience”, “service quality”, “monetary costs” and “nonmonetary costs” to have positive significant influence on their overall evaluation index. Also, the factor of “service experience” was shown to have the first priority in the opinions of visitors.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
7
30
https://tms.atu.ac.ir/article_1136_1ac1527616a56e9fba52a43935fb1515.pdf
A Fuzzy Blannced Scorecard Approach for Evaluating the Performance of Services Offered by the Selected Group of Hotels in Yazd Province
Hamid
Zargham
استادیار و عضو هیئت علمی دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی
author
mehdi
ebrahimi
استادیار و عضو هیئت علمی دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی
author
Faeze S.
Mirfakhraddini
کارشناسی ارشد مدیریت جهانگردی دانشگاه علامه طباطبایی
author
text
article
2013
per
The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach. Identification of the strengths and weaknesses of the hotel services from the financial, costumer, internal procedures, and growth and learning aspects are among the key aims of this research. The other aim of this study is to use the research findings in order to compile and formulate strategies for the survival of hotels in the future. As data gathering tool, this research has made use of questionnaires which were filled by university professors and the hotel managers and senior employees working in Yazd Province’s 3 and above stared hotels. Mixed BSC / FANP / FTOPSIS approach was used in order to evaluate the service provided in the hotels. Additionally, the critical indices of hotel performance were identified via the ratio of importance-performance and Pareto rule. Results manifest that the service provided in the selected hotels are desirable in the costumer and internal procedures aspects; while the hotels have weak performance in both financial, and growth and learning aspects. Also, eight components of hotel service performance assessment (including: uniqueness of the hotels’ services, capital return, room occupancy rate, employeeproductivity, effective usage of marketing information by the staff, bilateral relationship with costumers, ratio of net interest to total income and new servicing procedure) were identified as the critical indices of success. The costumer and internal procedure aspects were proved to be in the first and fourth place of importance respectively.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
31
72
https://tms.atu.ac.ir/article_1139_c13fa95bf2d4c54b4b6e0c37260da204.pdf
The Role of Innovation and Reputation Variables on Customer Loyalty
Shamsodin
Nazem
دانشیار مدیریت استراتژیک، دانشگاه فردوسی مشهد
author
Fahimeh Sadat
Saadatyar
کارشناس ارشد مدیریت بازرگانی، دانشگاه فردوسی مشهد
author
text
article
2013
per
The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaires. The surveyquestionnairewasdesignedingeneral and specializedquestionsinvolving studied variables. The reliability and validity of the instrument was verified through Cronbach's alpha coefficientand its contentvalidity was approvedbyexperts and Factor Analysis. Analysis of data was done using Structural Equation Modeling. Results show that reputation and in novationthroughperceivedvalueand customer satisfaction variables affect the behavioral intentions, and customer loyalty.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
58
79
https://tms.atu.ac.ir/article_1158_5ebd7ee7666bfc0fceeb01edeaabd336.pdf
Prioritization of the Aptitude of Archetypal
Tourism Regions in the North East of
Kermanshah Province, for Investment and
Gholamreza
Noori
استادیار دانشکده جغرافیا و برنامه ریزیمحیطی دانشگاه سیستان و بلوچستان
author
Zahra
Taghizade
دانشجوی کارشناس ارشد جغرافیا و برنامه ریزی توریسم
author
text
article
2013
per
This research aims to prioritize the archetypaltourism regions situated on the Oramanat tourism pole in the North West of Kermanshah Province, based on their aptitude for investment. This study is an applied survey type research. Data were gathered through questionnaires and were analyzed using TOPSIS technique. Results indicate that archetypaltourism regions of Shamshir, Ghourighale, Noudeshe, Hajij and Veisolqarn are in the good level; Bouzinmarkhil with i SL 0.48 is in medium level; the areas of Nowsoudeh, Sarabemamishan, Shervineh, Sarabesefidbarg, Ozgolebamu, Bidmiri and Dalani with i SL of 0.2 to 0.4 are in the weak level, and Cheshmehrize region with i SL 0.2 is evaluated to be in the very weak level. Based on the research findings, yielding of the archetypal tourism regions with low level of investment suitability, to investors, is only a mere waste of resources. Therefore, tourism planners are supposed to improve the potentiality of these areas for investment first, and then offer them to investors.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
80
107
https://tms.atu.ac.ir/article_1207_7bbcb26d9fd60a6cad55e61de11c04fd.pdf
The Gap between Attitude, Knowledge and Environmental Behavior of Tourists
Ali
Hajinejad
دانشیار برنامه ریزی و توسعه روستایی دانشگاه سیستان و بلوچستان
author
Mojtaba
Javdan
استادیار گروه برنامهریزی توریسم دانشگاه خوارزمی
author
Borzou i
Sabzi
کارشناس ارشد برنامه ریزی توریسم دانشگاه سیستان و بلوجستان
author
text
article
2013
per
Due to the intensity of the impact that tourists’ environmental behavior has on the destination environments, this group of people are placed among those groups who are studied from their environmental behavior point of view. This article with a structured vision, surveys the effects of mental and visional variables on the en-behavior of two types of tourists. The study was performed through a combination of desk and field studies – using questionnaire. Due to the lack of an accurate sampling framework for domestic tourists, by conducting a discovery work, 350 tourists were selected, where 200 of them belonged to Chalus statistical population and 150 individuals belonged to Isfahan. Collected data were assessed through descriptive and inferential statistical methods with the help of SPSS. According to the findings of Pearson correlation test, there is significant and direct relationship between tourists' en-behavior and their environmental values, understanding of environmental benefits, cultural imagination, and cultural motivation. While no significant relationship was seen between environmental knowledge and tourists' en-behavior. According to the path analysis, imagination of place with a beta value of 0.75 has the greatest effect on the dependent variable of the study. In the second rank the variable of understanding of environmental benefits with a Beta value of 0.59 affects directly and indirectly the tourists' en-behaviors. Environmental motivation and environmental values with Beta scores of 0.35 and 0.29 respectively have significant direct effects on the dependent variable. In regression analysis of the paths, the environmental knowledge variable was removed from the model due to the insignificant obtained Beta. The mentioned factors totally explained 60% of the changes in tourists' en behaviors.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
142
168
https://tms.atu.ac.ir/article_1208_1ab182b975b992121ab556d43fee9af4.pdf
The Gap between Attitude, Knowledge and Environmental Behavior of Tourists
Mohammad
Fazeli
دکتری جامعه شناسی سیاسی دانشگاه تربیت مدرس
author
Sahar Jafar
Salehi
کارشناس ارشد جامعه شناسی دانشگاه مازندران مدرس گروه مدیریت جهانگردی و هتلداری مؤسسه آموزش عالی مازیار
author
text
article
2013
per
Due to the intensity of the impact that tourists’ environmental
behavior has on the destination environments, this group of people are placed among those groups who are studied from their environmental behavior point of view. This article with a structured vision, surveys the effects of mental and visional variables on the en-behavior of two types of tourists.
The study was performed through a combination of desk and field studies
– using questionnaire. Due to the lack of an accurate sampling framework for domestic tourists, by conducting a discovery work, 350 tourists were selected, where 200 of them belonged to Chalus statistical population and 150 individuals belonged to Isfahan. Collected data were assessed through descriptive and inferential statistical methods with the help of SPSS.
According to the findings of Pearson correlation test, there is significant and direct relationship between tourists' en-behavior and their environmental values, understanding of environmental benefits, cultural imagination, and cultural motivation. While no significant relationship was seen between environmental knowledge and tourists' en-behavior. According to the path analysis, imagination of place with a beta value of 0.75 has the greatest effect on the dependent variable of the study. In the second rank the variable of understanding of environmental benefits with a Beta value of 0.59 affects directly and indirectly the tourists' en-behaviors. Environmental motivation and environmental values with Beta scores of 0.35 and 0.29 respectively have significant direct effects on the dependent variable. In regression analysis of the paths, the environmental knowledge variable was removed from the model due to the insignificant obtained Beta. The mentioned factors totally explained 60% of the changes in tourists' en behaviors.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
142
168
https://tms.atu.ac.ir/article_1209_240862929cd08e3d0913e67f2be89290.pdf
Structural Equation Modeling for Identification of the Effective Strategic Components of
E-tourism Institutionalization
Dr. Zohre
Dehdashti Shahrokh
عضو هیئت علمی گروه مدیریت بازرگانی دانشگاه علامه طباطبایی
author
Ghadir
Shakiba Jamal Abad
کارشناس ارشد مدیریت بازرگانی دانشگاه علامه طباطبایی
author
text
article
2013
per
Tourism has many positive effects on the economic, social and cultural status of societies and has been able to attract the attention of public and private sectors. But with the advent of information technology, a new form of tourism - e-tourism -is witnessed, which its adoption in tourism sectors, depends heavilyontheadministrators’ perspectives and strategicvision of senior managersin its preparation, adoption, implementation and institutionalization. Therefore making use of a hypothetical model, we intend to examine the effective strategic components in institutionalization of electronic tourism, from the viewpoint of managers of this industry. The questionnaire-survey was done on a sample size of 310 from a statistical populationofoperatingmanagers, marketing managersand sales managers of tourism websites. After, theresearchmodelwasfitted by LISREL software and the hypotheseswereexamined. Finally, out of seven researchhypo theses, four were accepted. Conclusion is that organizational support and managerial productivity directly influence e-tourism adoption through influencing perception of strategic value, and Perceived Organizational Electronic Readiness components; however, lack of due attention to the implementation strategies, has hindered E-tourism to be institutionalized properly.
Tourism Management Studies
Allameh Tabataba’i University
2322-3294
8
v.
22
no.
2013
170
197
https://tms.atu.ac.ir/article_1210_6aca5b736cb1a26e4fe27a7ce84c9241.pdf