Information systems
Ghazal Vojdanifard; Ali Eskandaripour; Mohammad Zarezadeh; Omid Yousefianzadeh; Abulfazl Taheri
Abstract
The medical tourism industry, recognized as an emerging sector with significant potential, necessitates the enhancement of infrastructure and effective communication. This study aims to analyze the content of 50 medical tourism facilitator websites in India and Iran. Websites were identified using seven ...
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The medical tourism industry, recognized as an emerging sector with significant potential, necessitates the enhancement of infrastructure and effective communication. This study aims to analyze the content of 50 medical tourism facilitator websites in India and Iran. Websites were identified using seven specialized Google keywords, and data were collected through a questionnaire and analyzed with SPSS software. The content under review comprises seven categories and 63 elements, including "customer communication and interaction," "special service platforms," and "information and introduction of medical facilities." The findings reveal that the primary focus is on "information and introduction of services," with Iranian websites demonstrating lower quality compared to their Indian counterparts. To attract more medical tourists, it is crucial to pay attention to website design, improve customer collaboration, and leverage shared platforms. This study highlights the significance of integrated and intelligent systems for enhancing efficiency and speed in medical tourism processes.
Tourism planning
Farahnaz Abolhassani; Ali Zangiabadi; Alireza Jabbari
Abstract
As a subgroup of health tourism and industry with high potential, medical tourism plays an essential role in the sustainable development of the health tourism industry as a link between the medical and tourism sectors. The present study attempts to identify effective key drivers by examining and analyzing ...
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As a subgroup of health tourism and industry with high potential, medical tourism plays an essential role in the sustainable development of the health tourism industry as a link between the medical and tourism sectors. The present study attempts to identify effective key drivers by examining and analyzing key factors and uncertainties in medical tourism development to present a model to improve the current process of developing medical tourism programs in the Isfahan metropolis. The applied study employed documentary and survey research techniques (cross-impact questionnaire) based on new foresight, analytical, and exploratory methods. The statistical population consisted of 35 urban tourism planning experts, city managers, and tourism researchers (21 managers and experts and 14 researchers) selected by the snowball sampling method. The Delphi method was employed to collect the data. The MicMac software for data analysis used the cross-impact analysis method of variables. The results of the dispersion of the variables in the axis of influence and influence of the factors indicate the system's instability in the development of medical tourism in the studied area. Finally, according to the high direct and indirect impact scores, nine main factors were identified as key drivers in the future development of medical tourism in the Isfahan metropolis.
