tourism management
Analysis of the key dimensions of the implementation process of co-creation in tourism

Fatemeh Mohammadi; Hamid reza Yazdani; Mona Jamipoor; morteza soltani

Articles in Press, Accepted Manuscript, Available Online from 17 December 2024

https://doi.org/10.22054/tms.2024.81368.2968

Abstract
  The aim of this identifying the key dimensions of the co-creation implementation process in the hotel industry and using the meta-synthesis qualitative method and focus group. In the first part, 1500 articles were downloaded from the databases of Emerald, Science Direct, ProQuest, Scopus, Web of Science, ...  Read More

Tourism marketing among: Approach, Technique or paradigm

maryam sarikhani; meysam shafiee; Bahman Hajipour; morteza soltani

Volume 16, Issue 55 , September 2021, , Pages 357-388

https://doi.org/10.22054/tms.2021.59232.2511

Abstract
  The aim of the present paper is to present an appropriate framework to explain the position of each marketing concept and determine the significance of tourism marketing among marketing concepts, in terms of approach, technique and paradigm. To do so and in the first step, functional and important concepts ...  Read More