Information systems
An Investigation into the Impact of Digital Storytelling on Tourist Motivation

Mohammad Najjarzadeh; Mahboobeh Khoshakhlagh Jahanbahan; Farid Najipour

Articles in Press, Accepted Manuscript, Available Online from 16 November 2024

https://doi.org/10.22054/tms.2024.80875.2960

Abstract
  The current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector. However, in Iran, there has been less attention paid to the application ...  Read More

Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination

Mohammad Najjarzadeh; Seyed Abbas Ebrahimi; Rezvan Golestaneh

Volume 14, Issue 45 , June 2019, , Pages 139-166

https://doi.org/10.22054/tms.2019.26430.1755

Abstract
  With the dramatic changes in communications in the current century, tourism has witnessed a great deal of transformation. On the other hand, today's busy world has provided little opportunity for pleasure and entertainment, and consumers services are eager to get the travel information they need as quickly ...  Read More

The Structural Relationship of Perceived Value and Tourist Satisfaction with Environmentally Responsible Behavior: The Mediating Role of Tourist Activity Involvement
Volume 12, Issue 37 , April 2017, , Pages 115-151

https://doi.org/10.22054/tms.2017.11853.1310

Abstract
  The purpose of this paper is to test the structural relationship of perceived value and tourist satisfaction with environmentally responsible behavior through the mediating role of tourist activity involvement in Alandan Lake located at Chahardangeh rural district in Sari, Iran.Regarding the goal, the ...  Read More

Challenges and Debates of Agritourism Development A Case Study of Shahrud Rural Area

Mohammad Najjarzadeh

Volume 11, Issue 36 , March 2017, , Pages 61-84

https://doi.org/10.22054/tms.2017.7254

Abstract
  Agritourism has become increasingly important in recent years and differentcountries have put a lot of efforts to promote it. Experts believe that agritourismcan play an important and constructive role in sustainable agricultural andrural development as a new strategy. Accordingly, the present study ...  Read More