Marketing economics
Designing a Model of Digital Reputation of Tourism Destinations Brand Using Grounded Theory Method

Alireza Hamidzadeh Arbabi; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh Ajirlou

Articles in Press, Accepted Manuscript, Available Online from 24 December 2024

https://doi.org/10.22054/tms.2024.82617.2996

Abstract
  Today, tourism destination branding, has become a powerful tool for transformation of regions and digital reputation of a tourism destination is one of the main factors affecting its competitiveness. Considering the importance of this issue, the purpose of this research is to provide a digital reputation ...  Read More