Information systems
Identifying the Effect of Color in the Development of Virtual Tourism

Alireza Rajabipoor Meyboid; Ali Delshad; Atifa Yousefi; Maryam Ahmadi Zahrani

Volume 19, Issue 67 , September 2024, , Pages 79-115

https://doi.org/10.22054/tms.2024.79248.2930

Abstract
  This research was conducted to identify the effect of color on the development of virtual tourism based on the AIDA model in Yazd city. The statistical population includes experts and professionals in the tourism industry of Yazd, 8 of whom were selected using the snowball sampling method. Semi-structured ...  Read More