Sociology of tourism
Designing and explaining the conceptual model of returning tourists based on the customer journey map theory

Mohammad Ali Siahsarani Kojuri

Volume 19, Issue 68 , January 2025

https://doi.org/10.22054/tms.2024.78963.2924

Abstract
  the current research is of a mixed type, descriptive-analytical, and in the form of cross-sectional studies. In the first step of the research, through in-depth semi-structured interviews, the indicators influencing the return of tourists to the Inche Barun border market were identified and classified, ...  Read More